do you ever stop and question why you think someone is credible?


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or why you think they are not?


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maybe it's their WORDS . . .




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maybe it's the way they LOOK . . .



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maybe it is the VALUES you hold . . .




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maybe it is the way you INTERACT with them . . .



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all these elements factor into IF you chose to decide if a message can persuade you. so, what do you think?




The Power of Persuasion




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