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Title Page
Our Evolving Definition
FEAR Appeal
Artistic Proof
Reasoning
Persuasive Appeals
The Media Effect
A Picture Persuades a Thousand Ways
Pathos of Persuasion


Our Evolving Definition

Persuasion -

The use of symbols (word, image, gesture or sound) via a channel (voice, body, TV, radio, Internet) to align another's belief with one's own belief.




Our original definition is on the "Persuasion Definition" page. In a mediated world, the methods of persuasion have changed and in many ways, persuasion is much more complex than it was in Aristotle's day. Below is a visual explanation of the evolution of persuasion in the mediated world.



Aristotle - Characteristics of an effective persuader - Dr. Martin Luther King

In Person/Separated
Arrangement Organized
Style/Appeal to Values
Delivery
MemoryNeeded
Strong Character/Credibility/Ethos
Dynamic/Pathos
Reasoning
Statement and Proof/Logos

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I Have a Dream Speech


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Mediated Age - Characteristics of Persuasion - Volkswagon Ad

Humor
Irony
Entertaining
Constantly Available
Advertising
Statement But No Proof
Connected to World
Dynamism
Source Not Always Obvious

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http://www.youtube.com/watch?v=R55e-uHQna0