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What is Persuasion you ask? Let us show you.

Our Definition: Persuasion is the act of courting an audience into aligning their beliefs and/or actions with those of the persuader. The process of persuasion is not always detectable by the common eye and can include various tactics aimed at subconsciously altering an audience’s thoughts and feelings. These tactics can include strategic imagery, identification, and other methods covered in this course. Ultimately, persuasion is the art of being able to tap into an audience’s current convictions and make them feel comfortable enough to change them.

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Persuasion is all around us.

Why should you take this course?

Reason #1

Tired of waking up and getting ready everyday? Well, STOP!! We have your solution here: Wear your Pajamas to Class. Work at home from your bed!

This Could Be YOU
This Could Be YOU

Reason #2

Is the rise of gas too much for you pocket? Don't drive to class let the class come to you...stay at home and save gas!

I will stick with online class this year
I will stick with online class this year

Reason #3

New IUPUI Athletes coming in on the spring. You will be missing class because of travel arrangements. Take your class with you on the road. Start your athletic career and educational career on the right foot.
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Become a More Informed Consumer!!
It is well known that creators of marketing campaigns and advertisements use basic principles and tactics of persuasion
when developing their latest commercials or communication. As a consumer, how are you persuaded? Come and learn about many of the basic persuasion concepts and how they affect their audience. Allow yourself to become a more informed consumer! Understanding persuasion could save you money!

Communication R321: Persuasion will allow you to learn and investigate the use of persuasion in the media. The course focuses on concepts that will allow you to:

- Identify the media's attempt to appeal to the audiences senses through the use of visual, music and auditory symbols.

- Understand the concept and power of subliminal messages used in persuasion

- Learn about the media's attempt to create powerful and moving images for their audience through language.

- Learn how to identify the credibility of a source used in a persuasive message.

- Identify the effectiveness of the use of nonverbal communication from a persuader.

- Understand the steps an advertiser takes to learn about their target audience and address them specifically with their intended message.

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* R321. Persuasion - The study of persuasion is one of the oldest sub-areas in communication; it has been a mainstay in fields such as social psychology, advertising and marketing (product promotion and consumer behavior), political science (voter studies, political socialization, propaganda), and many more. This diversity of interest in persuasion signifies the pervasiveness, importance, and complexity of persuasive phenomena. R321 is concerned with persuasion in its broadest sense, how it affects our lives everyday and how we can find evidence of persuasive tactics in unexpected places. Students are given the opportunity to examine and apply persuasion variables in contexts such as campaigns, social movements, news, music and advertising. Because persuasion occurs in so many places that we will not limit its study to public speeches. Students will have the opportunity to explore persuasion in its fullest sense, as it influences human behavior. Students will have the opportunity to critically and carefully evaluate persuasive messages and understand the basis of their appeals. The most important thing is that students will have the opportunity to become more critical consumers and effective, ethical producers of communication in its oral, written, and mediated forms. Dr. Kristy Sheeler, instructor: contact